The Good Report, produit par ACT Responsible avec WARC établit le classement des créations qui mettent le mieux en valeur le développement durable et l’environnement. Pour l’année 2019, 1 108 campagnes ont été notées. 40 d’entres elles figurent dans le Good Report 2019.
Les leaders du classement :
Most successful Campaigns promoting good
#1 DO Black, The carbon limit credit card, RBK Communication Stockholm, Doconomy
#2 StorySign, FCB Inferno London, Huawei
#3 Xbox: Changing the Game, m:united//McCann New York, Microsoft
#4 ThisAbles, McCann Tel Aviv, IKEA
#5 When you can read everything, it changes everything, In the Company of Huskies Dublin, SUAS Educational Development
Most successful Agencies promoting good
#1 Publicis Conseil Paris, France
#2 McCann New York, USA
#3 FCB Lisbon, Portugal
#4 RBK Communication Stockholm, Sweden
#5 FCB Inferno London, United Kingdom
Most successful Networks promoting good
#1 McCann Worldwide
#2 BBDO Worldwide
#3 FCB
#4 Publicis Worldwide
#5 TBWA Worldwide
Most successful advertisers promoting good
#1 Greenpeace
#2 Doconomy
#3 Care
#4 Amnesty International
#5 Huawei
