Mobile, header bidding, marketplace programmatique à travers la presse

The Drum : The evolution of programmatic in 2018 ; Ad exchanger : Adobe And AppNexus Shed Light On All Fees From DSP To SSP ; The Drum : Innocent Drinks experiments with programmatic OOH buying to promote Super Juice range ; Martech : ‘Consent is unworkable’ for programmatic ads in the era of GDPR ; eMarketer : What Concerns Ad Buyers About Programmatic Advertising? ; BIA Kelsey : Small Businesses that use Programmatic Plan to Increase 2018 Ad Budgets ; Campaign : Mobile ad tech company fyber launches new header bidding technology unified brand.